Website Graphic Design
Logos, mini-logos, favicons, banners, backgrounds, menus, buttons and advert design

The graphics on any website are very important. Logos, mini-logos and favicons especially so, as they can become a brand and a recognised trademark for website's. Traditionally clean and simple designs have proven to be the most effective i.e. ebay, Google, Yahoo, Microsoft and IBM. All are very simple text based logos. This is not just relevant in online scenarios, clean and simple logos work the best in the real world too i.e. Coca Cola, Mars and of course McDonalds.

The Path Web Design recognises how important graphic design including the logo is and works closely with clients to achieve something relevant, eye catching and memorable. Something we hope our clients can use in a successful branding campaign and become an easily recognisable and popular trademark. Check out the corporate logo we made for Beespoke Ltd to the right:

Banners and backgrounds can be more visually busy and interesting although not to the point of annoyance to users. We work closely with our clients to determine what they need and want from their banner if indeed they need one at all. Banner design can consist of static image/text banners or Flash animations with moving text and/or images etc. These animated banners can be particularly useful for advertising areas of a website and/or special offers etc.

At The Path Web Design we use CSS to design our menus and buttons (and display text) so that they are search engine friendly allowing every page of a client's website to be spidered and indexed on search engines. This is very important for helping to attain a good organic page rank. Menus are designed with usability in mind and something pleasing to the eye.

Advertising is now a huge part of the internet. It can help websites increase traffic, sales and generally boost the profile and popularity of a site. We can use our expertise to design you advertisements that will have the most impact, attract the most attention and produce a higher click-through percentage! These adverts can be used with hundreds of companies currently offering advertising services online. You can also utilise these adverts to direct users to other areas of the website or any special offers being offered.

At The Path Web Design we try to marry usability with quality design. This approach gives the best results for our clients and the website's visitors.